PT Journal AU Garstka, K TI From Cyberpunk to Regulation – Digitised Memories as Personal and Sensitive Data within the EU Data Protection Law SO JIPITEC PY 2017 BP 293 EP 303 VL 8 IS 4 DE Digitised Memories; General Data Protection Regulation; Personal Data; Sensen; Sensitive Data AB Every new medium through which information can be communicated is likely to bring new challenges for the established data protection laws and paradigms. In the light of progressing research aimed at deciphering the human brain, this article seeks to analyse the General Data Protection Regulation’s ability to respond to the possible appearance of memory digitisation technology. To this end, the article draws on the fictional setting of a PC game entitled Remember Me, where such a technology was developed and embraced by the society. In an exploratory analysis, the GDPR’s definitions of personal and sensitive data are tested regarding their ability to remain “technology-neutral” in the face of an information technology capable of identifying individuals in unique and unprecedented ways. The article confirms the Regulation’s preliminary potential to accommodate the studied invention and proposes an interpretation of the corresponding articles of the GDPR, aimed at the adequate protection of data subjects. ER