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Herkko Hietanen, Creative Commons Olympics. How Big Media is Learning to License From Amateur Authors, 2 (2011) JIPITEC 50 para 1.
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%0 Journal Article %T Creative Commons Olympics. How Big Media is Learning to License From Amateur Authors %A Hietanen, Herkko %J JIPITEC %D 2011 %V 2 %N 1 %@ 2190-3387 %F hietanen2011 %X NBC Universal’s decision to use Creative Commons-licensed photographs in an Olympic broadcast is an example of how media conglomerates are experimenting with collaboration with amateurs, but it also reveals potential problems of letting non-lawyers negotiate copyright licensing agreements. In the process, NBC’s producers nearly opened the door for a multimillion-dollar infringement law suit. To avoid such pitfalls, media companies need to adopt policies and best practices for using amateur licensed works. These guidelines should instruct how a production can attribute collaborating authors and how the Open Content licensing terms affect the licensing of the productions. The guidelines should also instruct how producers can seek alternative licensing arrangements with amateurs and contribute back to the Open Content community. %L 340 %K Creative Commons %K Flickr %K Free Culture %K Licensing %K Media Law %K NBC Olympics %K Online Images %K Open Content %K User Created Content %K User Generated Content %U http://nbn-resolving.de/urn:nbn:de:0009-29-29637 %P 50-59Download
Bibtex
@Article{hietanen2011,
author = "Hietanen, Herkko",
title = "Creative Commons Olympics. How Big Media is Learning to License From Amateur Authors",
journal = "JIPITEC",
year = "2011",
volume = "2",
number = "1",
pages = "50--59",
keywords = "Creative Commons; Flickr; Free Culture; Licensing; Media Law; NBC Olympics; Online Images; Open Content; User Created Content; User Generated Content",
abstract = "NBC Universal's decision to use Creative Commons-licensed photographs in an Olympic broadcast is an example of how media conglomerates are experimenting with collaboration with amateurs, but it also reveals potential problems of letting non-lawyers negotiate copyright licensing agreements. In the process, NBC's producers nearly opened the door for a multimillion-dollar infringement law suit. To avoid such pitfalls, media companies need to adopt policies and best practices for using amateur licensed works. These guidelines should instruct how a production can attribute collaborating authors and how the Open Content licensing terms affect the licensing of the productions. The guidelines should also instruct how producers can seek alternative licensing arrangements with amateurs and contribute back to the Open Content community.",
issn = "2190-3387",
url = "http://nbn-resolving.de/urn:nbn:de:0009-29-29637"
}
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TY - JOUR AU - Hietanen, Herkko PY - 2011 DA - 2011// TI - Creative Commons Olympics. How Big Media is Learning to License From Amateur Authors JO - JIPITEC SP - 50 EP - 59 VL - 2 IS - 1 KW - Creative Commons KW - Flickr KW - Free Culture KW - Licensing KW - Media Law KW - NBC Olympics KW - Online Images KW - Open Content KW - User Created Content KW - User Generated Content AB - NBC Universal’s decision to use Creative Commons-licensed photographs in an Olympic broadcast is an example of how media conglomerates are experimenting with collaboration with amateurs, but it also reveals potential problems of letting non-lawyers negotiate copyright licensing agreements. In the process, NBC’s producers nearly opened the door for a multimillion-dollar infringement law suit. To avoid such pitfalls, media companies need to adopt policies and best practices for using amateur licensed works. These guidelines should instruct how a production can attribute collaborating authors and how the Open Content licensing terms affect the licensing of the productions. The guidelines should also instruct how producers can seek alternative licensing arrangements with amateurs and contribute back to the Open Content community. SN - 2190-3387 UR - http://nbn-resolving.de/urn:nbn:de:0009-29-29637 ID - hietanen2011 ER -Download
Wordbib
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ISI
PT Journal AU Hietanen, H TI Creative Commons Olympics. How Big Media is Learning to License From Amateur Authors SO JIPITEC PY 2011 BP 50 EP 59 VL 2 IS 1 DE Creative Commons; Flickr; Free Culture; Licensing; Media Law; NBC Olympics; Online Images; Open Content; User Created Content; User Generated Content AB NBC Universal’s decision to use Creative Commons-licensed photographs in an Olympic broadcast is an example of how media conglomerates are experimenting with collaboration with amateurs, but it also reveals potential problems of letting non-lawyers negotiate copyright licensing agreements. In the process, NBC’s producers nearly opened the door for a multimillion-dollar infringement law suit. To avoid such pitfalls, media companies need to adopt policies and best practices for using amateur licensed works. These guidelines should instruct how a production can attribute collaborating authors and how the Open Content licensing terms affect the licensing of the productions. The guidelines should also instruct how producers can seek alternative licensing arrangements with amateurs and contribute back to the Open Content community. ERDownload
Mods
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<titleInfo>
<title>Creative Commons Olympics. How Big Media is Learning to License From Amateur Authors</title>
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<abstract>NBC Universal’s decision to use Creative Commons-licensed photographs in an Olympic broadcast is an example of how media conglomerates are experimenting with collaboration with amateurs, but it also reveals potential problems of letting non-lawyers negotiate copyright licensing agreements. In the process, NBC’s producers nearly opened the door for a multimillion-dollar infringement law suit. To avoid such pitfalls, media companies need to adopt policies and best practices for using amateur licensed works. These guidelines should instruct how a production can attribute collaborating authors and how the Open Content licensing terms affect the licensing of the productions. The guidelines should also instruct how producers can seek alternative licensing arrangements with amateurs and contribute back to the Open Content community.</abstract>
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<topic>Creative Commons</topic>
<topic>Flickr</topic>
<topic>Free Culture</topic>
<topic>Licensing</topic>
<topic>Media Law</topic>
<topic>NBC Olympics</topic>
<topic>Online Images</topic>
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<topic>User Generated Content</topic>
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Full Metadata
| Bibliographic Citation | Journal of intellectual property, information technology and electronic commerce law 2 (2011) 1 |
|---|---|
| Title |
Creative Commons Olympics. How Big Media is Learning to License From Amateur Authors (eng) |
| Author | Herkko Hietanen |
| Language | eng |
| Abstract | NBC Universal’s decision to use Creative Commons-licensed photographs in an Olympic broadcast is an example of how media conglomerates are experimenting with collaboration with amateurs, but it also reveals potential problems of letting non-lawyers negotiate copyright licensing agreements. In the process, NBC’s producers nearly opened the door for a multimillion-dollar infringement law suit. To avoid such pitfalls, media companies need to adopt policies and best practices for using amateur licensed works. These guidelines should instruct how a production can attribute collaborating authors and how the Open Content licensing terms affect the licensing of the productions. The guidelines should also instruct how producers can seek alternative licensing arrangements with amateurs and contribute back to the Open Content community. |
| Subject | Creative Commons, Flickr, Free Culture, Licensing, Media Law, NBC Olympics, Online Images, Open Content, User Created Content, User Generated Content |
| DDC | 340 |
| Rights | DPPL |
| URN: | urn:nbn:de:0009-29-29637 |
