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Damian Clifford, EU Data Protection Law and Targeted Advertising: Consent and the Cookie Monster - Tracking the crumbs of online user behaviour, 5 (2014) JIPITEC 194 para 1.
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%0 Journal Article %T EU Data Protection Law and Targeted Advertising: Consent and the Cookie Monster - Tracking the crumbs of online user behaviour %A Clifford, Damian %J JIPITEC %D 2014 %V 5 %N 3 %@ 2190-3387 %F clifford2014 %X This article provides a holistic legal analysis of the use of cookies in Online Behavioural Advertising. The current EU legislative framework is outlined in detail, and the legal obligations are examined. Consent and the debates surrounding its implementation form a large portion of the analysis. The article outlines the current difficulties associated with the reliance on this requirement as a condition for the placing and accessing of cookies. Alternatives to this approach are explored, and the implementation of solutions based on the application of the Privacy by Design and Privacy by Default concepts are presented. This discussion involves an analysis of the use of code and, therefore, product architecture to ensure adequate protections. %L 340 %K Consent %K Data Protection %K E-Privacy Directive %K EU Data Protection Framework %K Targeted Advertising %U http://nbn-resolving.de/urn:nbn:de:0009-29-40958 %P 194-212Download
Bibtex
@Article{clifford2014,
author = "Clifford, Damian",
title = "EU Data Protection Law and Targeted Advertising: Consent and the Cookie Monster - Tracking the crumbs of online user behaviour",
journal = "JIPITEC",
year = "2014",
volume = "5",
number = "3",
pages = "194--212",
keywords = "Consent; Data Protection; E-Privacy Directive; EU Data Protection Framework; Targeted Advertising",
abstract = "This article provides a holistic legal analysis of the use of cookies in Online Behavioural Advertising. The current EU legislative framework is outlined in detail, and the legal obligations are examined. Consent and the debates surrounding its implementation form a large portion of the analysis. The article outlines the current difficulties associated with the reliance on this requirement as a condition for the placing and accessing of cookies. Alternatives to this approach are explored, and the implementation of solutions based on the application of the Privacy by Design and Privacy by Default concepts are presented. This discussion involves an analysis of the use of code and, therefore, product architecture to ensure adequate protections.",
issn = "2190-3387",
url = "http://nbn-resolving.de/urn:nbn:de:0009-29-40958"
}
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TY - JOUR AU - Clifford, Damian PY - 2014 DA - 2014// TI - EU Data Protection Law and Targeted Advertising: Consent and the Cookie Monster - Tracking the crumbs of online user behaviour JO - JIPITEC SP - 194 EP - 212 VL - 5 IS - 3 KW - Consent KW - Data Protection KW - E-Privacy Directive KW - EU Data Protection Framework KW - Targeted Advertising AB - This article provides a holistic legal analysis of the use of cookies in Online Behavioural Advertising. The current EU legislative framework is outlined in detail, and the legal obligations are examined. Consent and the debates surrounding its implementation form a large portion of the analysis. The article outlines the current difficulties associated with the reliance on this requirement as a condition for the placing and accessing of cookies. Alternatives to this approach are explored, and the implementation of solutions based on the application of the Privacy by Design and Privacy by Default concepts are presented. This discussion involves an analysis of the use of code and, therefore, product architecture to ensure adequate protections. SN - 2190-3387 UR - http://nbn-resolving.de/urn:nbn:de:0009-29-40958 ID - clifford2014 ER -Download
Wordbib
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ISI
PT Journal AU Clifford, D TI EU Data Protection Law and Targeted Advertising: Consent and the Cookie Monster - Tracking the crumbs of online user behaviour SO JIPITEC PY 2014 BP 194 EP 212 VL 5 IS 3 DE Consent; Data Protection; E-Privacy Directive; EU Data Protection Framework; Targeted Advertising AB This article provides a holistic legal analysis of the use of cookies in Online Behavioural Advertising. The current EU legislative framework is outlined in detail, and the legal obligations are examined. Consent and the debates surrounding its implementation form a large portion of the analysis. The article outlines the current difficulties associated with the reliance on this requirement as a condition for the placing and accessing of cookies. Alternatives to this approach are explored, and the implementation of solutions based on the application of the Privacy by Design and Privacy by Default concepts are presented. This discussion involves an analysis of the use of code and, therefore, product architecture to ensure adequate protections. ERDownload
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Full Metadata
| Bibliographic Citation | Journal of intellectual property, information technology and electronic commerce law 5 (2014) 3 |
|---|---|
| Title |
EU Data Protection Law and Targeted Advertising: Consent and the Cookie Monster - Tracking the crumbs of online user behaviour (eng) |
| Author | Damian Clifford |
| Language | eng |
| Abstract | This article provides a holistic legal analysis of the use of cookies in Online Behavioural Advertising. The current EU legislative framework is outlined in detail, and the legal obligations are examined. Consent and the debates surrounding its implementation form a large portion of the analysis. The article outlines the current difficulties associated with the reliance on this requirement as a condition for the placing and accessing of cookies. Alternatives to this approach are explored, and the implementation of solutions based on the application of the Privacy by Design and Privacy by Default concepts are presented. This discussion involves an analysis of the use of code and, therefore, product architecture to ensure adequate protections. |
| Subject | Consent, Data Protection, E-Privacy Directive, EU Data Protection Framework, Targeted Advertising |
| DDC | 340 |
| Rights | DPPL |
| URN: | urn:nbn:de:0009-29-40958 |
